Strategic Retail Management: Text and International Cases by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

Strategic Retail Management: Text and International Cases



Download Strategic Retail Management: Text and International Cases




Strategic Retail Management: Text and International Cases Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Language: English
Page: 358
Format: pdf
ISBN: 383490287X, 9783834902870
Publisher: Springer

This book demonstrates the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. It uses internationally known retail companies as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.

About the Author

Joachim Zentes is Professor of Marketing and Management at the Saarland University, Saarbrücken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at Saarland University. He holds a chair in Business Adminstration, with a focus on Foreign Trade and International Management. Joachim Zentes is also a member of various boards of directors and advisory boards in Germany and abroad.

Dirk Morschett is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrücken.

Hanna Schramm-Klein is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrücken.

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